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What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



5 Cures for Common Content Ailments

“Built smart content and put it in smart places”. Content Marketing sounds so easy when you break it down to a simple definition, but a lot of the companies we...

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The right words can… save lives

The headline news in recent weeks that a worrying number of women in the UK are not attending their smear tests for cervical cancer got me thinking about the importance of...

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The beauty of simple language – 5 stunning examples

Anyone else seen the meme with a book called Hypothetical Arguments I’ve Won in the Shower. We’ve all been there. Replaying arguments in our head (or in the shower) that...

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Storytelling in campaigns

This article was first published as a guest post on the Knowledge Hub. As an old marketing hand, I remember when ‘storytelling’ was the buzzword du jour and the ‘next big...

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Going for gold; how to write a winning award submission

It’s the night you’ve all been waiting for. You’re dressed to impressed with a table of your colleagues, enjoying fancy food and treating yourselves to bottles of fizz. The anticipation...

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The thrilling highs and chilling lows of piggyback content

Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their...

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The art of the interview – 7 hints and hacks for getting to the nub

Interviews can strike dread in the hearts of people, whether you’re an interviewer trying to glean some interesting titbits or an interviewee with a compelling story to tell. But they...

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Job specification: Copywriter

  The company Stratton Craig provides brilliant written communications, and we’ve been helping clients in all sectors to develop verbal identities, increase brand awareness, communicate with customers and become thought leaders since...

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3 rules for ingenious holiday (content) marketing

The holidays are coming (try not to sing that in the coco-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier...

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How to win over impatient readers

In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less...

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